The Most Intense Superbowl Commercial People Aren’t Talking About

It may have made the rounds in the fitness world but I didn’t see much talk about the Reebok “Be More Human”  Superbowl commercial that aired toward the beginning of the game on Sunday.

I didn’t realize I’d seen a preview of a Superbowl commercial until it came on. CrossFit champion Julie Foucher happened to tweet out the link a few days ago and I was immediately intrigued (and retweeted it of course.)

They actually titled the commercial, “Freak Show,” showcasing athletes doing mud races, CrossFit, swimming, running, dancing. In truth, it was essentially a commercial promoting CrossFit, which you know I can’t NOT love! I did see some criticism of the commercial — but I choose to be and am inspired by it.

It’s exactly how I feel about exercise and yes, CrossFit, specifically. The thing about CrossFit is that it’s not the title that matters — it’s the movement.

How Does Exercise Make Us #BeMoreHuman?

• Agility
• Physical strength
• Stability
• Quickness
• Mental strength
• Physiological gains
• Discipline
• Appreciation
• Hard work
• Sacrifice
• Goals
• Endurance
• Refreshment
• Power
• Speed
• Empathy
• Motivation
• Inspiration
• Determination

To name a few — and I could on. The commercial showed a mom playing with her kids, a guy working out after work, a firefighter on the job, a teacher, a disabled man after a hard swim. You see, working out isn’t about burning calories at all — at least the kind of working out that’s more than a light walk on the treadmill. It’s about internalizing who you are, who you want to be and actually creating that person through body, mind and strength.

I realize this can sound a little off the wall. I don’t care. I’ve take this glorious ability my body has to move and sweat and breathe and jump and lift — and found a way to make my life BETTER because of it. This post is for people who want some of that stuff I listed above. I’m not saying you can’t find it elsewhere. What I am saying is that you will find it here.

So…join me. Let’s #BeMoreHuman together. I love documenting this stuff online — see you on Instagram 😉

How does your workout make you #BeMoreHuman? 

PS: Reebok has a really cool site about how exercise affects your brain at Reebok.com/BeMoreHuman