It may have made the rounds in the fitness world but I didn’t see much talk about the Reebok “Be More Human” Superbowl commercial that aired toward the beginning of the game on Sunday.
I didn’t realize I’d seen a preview of a Superbowl commercial until it came on. CrossFit champion Julie Foucher happened to tweet out the link a few days ago and I was immediately intrigued (and retweeted it of course.)
They actually titled the commercial, “Freak Show,” showcasing athletes doing mud races, CrossFit, swimming, running, dancing. In truth, it was essentially a commercial promoting CrossFit, which you know I can’t NOT love! I did see some criticism of the commercial — but I choose to be and am inspired by it.
It’s exactly how I feel about exercise and yes, CrossFit, specifically. The thing about CrossFit is that it’s not the title that matters — it’s the movement.
How Does Exercise Make Us #BeMoreHuman?
- Agility
- Physical strength
- Stability
- Quickness
- Mental strength
- Physiological gains
- Discipline
- Appreciation
- Hard work
- Sacrifice
- Goals
- Endurance
- Refreshment
- Power
- Speed
- Empathy
- Motivation
- Inspiration
- Determination
To name a few — and I could on. The commercial showed a mom playing with her kids, a guy working out after work, a firefighter on the job, a teacher, a disabled man after a hard swim. You see, working out isn’t about burning calories at all — at least the kind of working out that’s more than a light walk on the treadmill. It’s about internalizing who you are, who you want to be and actually creating that person through body, mind and strength.
I realize this can sound a little off the wall. I don’t care. I’ve take this glorious ability my body has to move and sweat and breathe and jump and lift — and found a way to make my life BETTER because of it. This post is for people who want some of that stuff I listed above. I’m not saying you can’t find it elsewhere. What I am saying is that you will find it here.
So…join me. Let’s #BeMoreHuman together. I love documenting this stuff online — see you on Instagram 😉
How does your workout make you #BeMoreHuman?
PS: Reebok has a really cool site about how exercise affects your brain at Reebok.com/BeMoreHuman
Be Truly Nourished says
Agreed! I loved it too. It focused on all of the benefits of exercise not including body image!!! There’s more benefits to exercise than to lose weight & look like a VS model!
Ericka Andersen says
So agree, it was awesome!
carla birnberg says
YES!!! loved it here as well. my work out makes me more internally POWERFUL.
Ericka Andersen says
Of course I agree!!
Saleem Rana says
I love what you’re doing here with your blog. This one was particularly inspiring.