Ever wonder why some of your Facebook posts get a lot of love and others don’t? There’s more to getting attention than how hilarious you think your status update is. For those curiously popular posts, you may have deployed some of the best Facebook strategies accidentally. But there’s no need to be kept in the dark about how to spread the messages you have to send far and wide via the world’s largest social networking platform.
I’ve learned a few things since I started using Facebook way back in 2004 — and worked with it professionally since 2008. Here are five quick tips that will help you get the most out of your Facebook posts:
- Headlines. If you post a link on your profile page, you can easily click inside the headline and change it (same goes for the summary). Think about what would make someone want to click that link or “like” it immediately. Be a little sensational and do your own headline marketing.
- Questions. Ask genuine questions of your readers. If you’ve posted a link to an article about our troops in Afghanistan, for example, use the white space to ask your friends what they think in light of the link. Ask in a personal tone so people feel like it’s a conversation worth joining.
- Action. A good mantra to remember on Facebook? Ask and you shall receive. Calls to action generally produce the best results. Ask people to “like” the post, “answer” the question or “share” the video. Many times, people just don’t think about the action without a little prompting. Go for it.
- Timing. Don’t post too many updates on your Facebook page. As a general rule, post only 1-3 times per day. Be aware of how long your posts generate attention. Respect the life span of a post and let it breathe as long as it wants to. Posting too often gets lost in the shuffle and the whole point is to have your message seen.
- Value. What value does your post add to someone else’s Facebook newsfeed? Think about what others will see when they log in to Facebook looking for something interesting. Thoughtful posts with punchy headlines, genuine questions, substantial calls to action and – most importantly – valuable information, will increase you worth as a Facebook friend.