If you’ve discovered the weird and wonderful world of Tumblr, you may be seeking out a few tips to get you started or just get into the groove of this ever-growing online community. Tumblr has been around for awhile but has recently gained a lot of attention since President Obama began one. It’s in your best interest to learn the ins and outs of this non-traditional social medium cause guess what? It’s here to stay – at least for awhile.
I got into it after starting a Tumblr for my organization, which you can see here. Then, I created my own personal Tumblr to complement this blog. I use it less frequently than the blog but no doubt, there is a place for Tumblr to thrive. Just ask Theodora — she’s got tens of thousands of followers! Also — did you know that this guy started (and continues) his success on a Tumblr?
|New fav. Tumblr: When it’s the middle of the day and my friend asks me if I want to start drinking.|
- Following: Like Twitter and Facebook, Tumblr is a place to make friends. You start doing that by following Tumblrs that interest. Search the Tumblr interests section to find a few of the spotlighted Tumblrs in your interest area. Your favorites aren’t easy to find but you have to start somewhere.
- Tagging: If you are looking for Tumblrs on specific subjects, simply tag your search in the search bar. For example, if you are looking for people writing about crossfit topics or cool tattoos, use that tag in the search and you’ll find what you are looking for.
|You can find cool tattoos on Pinterest or whole Tumblrs devoted to them.|
- Re-Blog: As you scroll your Tumblr dashboard (the place where all the Tumblrs you follow feed into), reblog the ones you like! It’s like a ReTweet on Twitter. Adding commentary with your own opinion about it to the reblog is a great way to attract attention from the original Tumblr and their followers.
- Like posts & comment on them: Like every other social media, Tumblr users like to be noticed. When you feed their ego, they’ll feed yours back. Be sure to leave a “note” (the equivalent of a Facebook “like”) on posts you enjoy and comment on those you have something to say.
- Start arguments: If you have a disagreement with a Tumblr, reblog their post and state your disagreement. Usually, they will respond and others will join in the action as well. In turn, you’ll receive more followers. People will see you are a person worth paying attention too.
|Love when I find cool GIFs like this one.|
- Use effective photos & GIFs: GIFs are a Tumblr staple and if you can make your point with one, the more popular you will be. The visuals on your Tumblr can make or break you so be sure you pick out funny, appropriate photos to accompany your point.
- Be Funny: The Tumblr community thrives on comedy. You must be able to make fun of yourself, take others lightly and listen to their opinions. A great way to throw in the humor is getting #6 down pat: stellar GIFs.
- Be You: Though all the posts shouldn’t be about you, some should be. If something funny happens, take a picture and share it. If you run into a ridiculous sign or accidentally order the world’s largest Coke, share it. Personality matters.
- Quotes: Post powerful quotes from inspiring people that go along with the theme of your Tumblr. You see this a lot on Pinterest but it can be used just as effectively for Tumblr.
- Reblog Again: Like Twitter, a post moves through the feed quickly. Unlike Twitter, you can make a post seen again and again through an ongoing reblogging conversation with someone. Don’t neglect your feedback. It’s part of creating community, popularity and conversation. Regular interaction and response is a must!
*Many thanks to Bonnie Kristian — Tumblr extraordinaire at the Hipster Libertarian — who has helped me navigate Tumblr and contributed to this post!
Here’s a great, updated infographic from Mashable: